I have a friend who works at Google. We were talking blogs. “You should write about MP3 downloads,” he said.
“Write about MP3 downloads? Why would I want to do that?”
“It’s the popular thing right now,” he told me. “Chances are, if you write about MP3 downloads, you’ll get googled.”
Well, I told him, that’s all fine and good, except that the googler will end up here, hopeful for MP3 and instead he’ll just get me. My friend seemed unconcerned.
Anyway, this reminded me of Betsy Lerner’s advice to writers in The Forest for the Trees
. She notes that people often want to write what’s popular, what’s selling. “What should I write about?” they ask her.
“Asking for advice about what you should write is a little like asking for help getting dressed,” she says. “I can tell you what I think looks good, but you have to wear it. And as every fashion victim knows, very few people look good in everything.” (p15)
Needless to say, that’s why I’m not wearing MP3.
(Many thanks to Christianne
for recommending Betsy Lerner's book.)Technorati Profile
: just trying this out, so I'm posting on one of my "off" days. :)