Customer Evangelism: Kudos to Zimbio and Spaghettipie
I just sent Mark Goodyear the final information for a "Customer Evangelism" segment in our Mount Hermon Powerpoint presentation.
According to Ben McConnell and Jackie Huba, authors of Creating Customer Evangelists customer evangelism is:
"When customers are truly thrilled about their experience with your product or service, they can become outspoken 'evangelists' for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers."
It appears that I myself have customer evangelist tendencies. Which is why I feel semi-comfortable talking about the subject in a seminar on blogging for promotion.
Case in point. A few short weeks ago I sang the praises of Zimbio on this blog. I also chose Zimbio, from many possible contenders, to host my Stone Crossings Book Club Wiki. Many of you decided to join Zimbio because you could see the possibilities too.
Then the other shoe dropped. On Zimbio, I was given "kudos" by four Zimbio members who've given many of you kudos too. None of these Zimbio members care about you or what you stand for. None of them even bothered to get to know you before giving you kudos. Obviously they meant only to get attention for themselves.
This was all fine and good for the Real Estate woman, the Business Man, and the Craft Seller, but the Unmentionable kudos giver was a definite problem. I wrote to Zimbio immediately at "feedback [at] Zimbio [dot] com" and complained (something customer evangelists also do sometimes). I did not want this person on my page, no way, no how. But I was powerless to delete him (or her?).
Which is where we begin our happily ever after. Zimbio admitted that they need "a more robust system in place", which they've promised to work on. Then my new friend Danny from the Zimbio team went in and personally deleted the Unmentionable kudos giver from my page.
Now I just need to talk to Google, whose ads on the Stone Crossings Book Club Wiki sound something like this: "Kitchen Knife Sets: Top 6 Websites For Kitchen Knife Sets. Sharpen Your Knives. Skip the gimmicks. We have knife sharpeners that work. Best Sharpening Stones. Arkansas, Diamond & Belgian Sharpening Stones. Low Prices!"
(In other kudos news, a big thanks goes to Spaghettipie for being generous and interviewing me for her blog tour series. Needless to say, it was ever-so-kind of her to post my response since I'm not a big fan of blog tours!)
Star Fruit Tree photo by Sara B. Used with permission.
MORE ON ZIMBIO:
Ann V's new wikizine The Sacred Everyday
L.L.'s latest Zimbio experiment: Blog Post Tool Kit
Brandon's The Journal Journey