I'm all for efficiency. I like to get things done, and get 'em done well, without too much hassle.
Yet, I had to pause at this quote from Cradle to Cradle: Remaking the Way We Make Things...
In a world dominated by efficiency...beauty, creativity, fantasy, enjoyment, and poetry would fall by the wayside, creating an unappealing world indeed. Imagine a fully efficient world: an Italian dinner would be a red pill and a glass of water with an artificial aroma..." (p.65)
In fact, in a fully-efficient world, no one would even need to read or think anymore. And I could put away my pen and my keyboard— except maybe if I were a copywriter for the We Will Tell You Exactly What to Think Bureau.
"World News" drawing by Stefani M. Rossi Used with permission.