Blog Me a Story
Do you want to engage your blog readers, even help them change their lives? Consider telling stories.
Stories are, after all, "sticky." So say the authors of Made to Stick: Why Some Ideas Survive and Others Die. (Thanks for the book recommendation, Al.)
In other words, you are more likely to remember this post and follow its advice if I tell you a story. Of course, the story would have to be related. I couldn't just tell the story of Red Riding Hood somewhere in the middle of all this and hope to make my point stick. Unless, of course I told it like this...
Once upon a time, a little blogger named Red Riding Hood went out into the big cyberwoods, a place filled with html thorns and drooling Blogspot wolves.
All day, Red skipped through the forest, hoping to gather readers and impact their lives. She picked abstract thoughts and put them in her blogger basket. She preached morals to the woodland flowers. She left crumbs of lifeless philosophy along the path. [Oops, that's a different story, about two naughty children who get lost in cyberspace and almost get eaten! Why does everybody almost get eaten in these innocent little stories?]
Anyway, as the cybersun was setting, Red arrived at a lovely cottage only to discover the terrible truth... Her sage, grandmotherly advice had been gobbled up, because she forgot to lock it in her readers' heads with a solid story bolt. "My," she said to the cyberwolves, "what big teeth you have!"
I've told better stories in my day. But even a half-baked story will make a bigger impression than an overdone helping of abstract prose.
Say Heath & Heath, "A story is powerful because it provides the context missing from abstract prose....[Stories put] knowledge into a framework that is more lifelike, more true to our day-to-day existence. More like a flight simulator. Being the audience for a story isn't so passive...Inside, we're getting ready to act." (p.214)
So, blog me a story. And maybe you'll change my life.
Red Hat in the Ivy photo, by L.L. Barkat.
Seedlings Invitation: If you write a post related to this post and Link It Back Here, let me know and I'll link to yours.
NEW LINKS TO THIS POST:
Charity's Hollywood Endings
L.L's poem Even. Tell me, do you think this has any elements of story? What is the minimum requirement in a "text", for it to qualify as story?