You're not buying a product. You're buying a story. This is the essential message of Al Hsu's 5th chapter in The Suburban Christian.
Story is powerful, as Christianne, Charity, and I have been musing. Is it any wonder, then, that product branding is about "storifying things"?
As Christians, we claim to be enamored of a particular story... a story of One who loves the unlovely and gives good gifts to both the "wicked and the righteous."
In light of this, I think it's good to do what Hsu suggests, and, when we buy branded material, to ask ourselves, "What story or narrative am I participating in?" (p.107) He also asks us to consider de-storying things.
I wonder if, in addition, we might want to re-story things that money can't buy... a rocking horse carved by a father's own hands, a garden planted and harvested by a mother's own hands, a fort made of sticks by our children's own hands.
Maybe if we become enchanted by our own stories and the story of God's restoration, we'll be less likely to fall for the superficial stories of Betty Crocker and the Marlboro man.
Love poem book photo, by L.L. Barkat.
Seedlings Invitation: If you write a post related to this post and Link It Back Here, let me know and I'll link to yours.
NEW LINKS TO THIS POST:
Spaghetti's Restoring Community: Sharing Stories, part IIIb
Spaghetti's Restoring Community: Sharing Stories
Al's Branding and Identity