Jack-O-Lantern Blaze

Okay, so I'm driving down the highway, and I see this billboard. I wish I could put this in the split-second sense that I had of it. But words take time.

Anyway, I see the billboard—black, with bleeding orange wounds... a blurry ooze of eerie color. I see the words "Jack-O-Lantern Blaze." I see the name of the nuclear power plant owners, who must be sponsoring some Halloween event to develop good will in the community (because their facility is leaking radioactive water and people are a little up-in-arms). I think, "Oh my G— Chernobyl. This all happens in a split second. It is my uncontrollable first impression.

The billboard goes out of sight, as quickly as it came in. And, I think, remind me never to hire that PR firm.